Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Meta Ads Festival Campaign | SKYBORN
Project type
Paid Social Media Advertising, Content Creation, Audience Research
Location: Gujarat, India
Role: Marketing Specialist
Project Type: Paid Social Media Advertising, Content Creation, Audience Research
Duration: 21 Days — Festival Season
Platform: Meta Ads (Facebook and Instagram)
Problem
SKYBORN wanted to capitalize on the festival season to boost sales of their premium glassware and luxury products. The challenge was reaching the right audience people who actively entertain at home and purchase premium products as gifts within a limited budget and tight timeframe.
Solution
Rather than running broad generic ads, I took a research-first approach. I studied geographical areas and population behaviour to identify where and how people prefer to entertain and drink at home. Using those insights I built highly targeted Meta ad audiences based on location, demographics, and lifestyle interests. I created all social media content, videos, and ad creatives in house positioning the brand around luxury and lifestyle to connect with the right buyers. I monitored and optimized the campaign daily throughout the entire 21 day run.
Results
Campaign Duration: 21 Days
Daily Budget: CAD $32 per day
Total Reach: 10,000+ People
Total Clicks: 4,000+
Daily Conversions: 10 per day
Return: 3x Profit Margin
Sales Growth: 40% increase during festival season
